INCREASED SOCIAL ENGAGEMENT
INCREASE IN SOCIAL REACH
IMPRESSIONS (+15% EACH MONTH)
Consumers were buying us, but didn’t know us
Blue Ocean Space
An in-depth look at Brand Positioning through market research and surveys, showcasing a clear point of brand differentiation utilizing our Blue Ocean Space tool.
Brand Equity Pyramid
Development of our Brand Character and brand purpose utilizing our Brand Equity Pyramid methodology.
Revamping Eternal Water’s Design Direction & Brand Identity.
Our brand strategy enabled us to establish a revamped brand identity to help modernize Eternal Water and differentiate ourselves in the premium alkaline water space.
Brand Identity Concept Board & Repackaging.
Building off of the groundwork of the brand strategy team, the creative team puts together a concept board to communicate visual design direction.
One of our suggestions was to move the label from the inside of the back of the bottle (where it was not visible on the shelf) to the front so the branding was clear and identifiable.
Web Design & Development.
Reintroducing Ourselves to the World: With our newly established brand guidelines and design direction, we brought to life new landing pages for our campaigns.
Creative Development & Product Launch.
We drove further awareness and sales for EW around their new first-to-market product format, Bag-in-Box. We developed creative campaigns to generate buzz and spark meaningful conversations about sustainability and ease of use.
The goal of the creative for the product launch campaign was to:
The goal of the creative for the product launch campaign was to.
We created highly engaging original content via our Influencer program. We focused on highlighting UGC and creating reactionary posts in culture. We’ve fostered an engaged Eternal Water community with A-List celebrities including Dame Lillard, Obie Toppin, Tyreek Hill, Dwayne Wade, Jae Crowder and Big Boy.”