Eternal Water

Creating an Icon in a Sea of Sameness Eternal Water is a premium, naturally alkaline water but a lack of brand awareness and familiarity were big barriers for the business.

Stats

700%

GROWTH IN INFLUENCER GENERATED REVENUE

40%

INCREASED SOCIAL ENGAGEMENT

30%

INCREASE IN SOCIAL REACH

600K

IMPRESSIONS (+15% EACH MONTH)

Eternal Water

Creating an Icon in a Sea of Sameness Eternal Water is a premium, naturally alkaline water but a lack of brand awareness and familiarity were big barriers for the business.

Stats

700%

GROWTH IN INFLUENCER GENERATED REVENUE

40%

INCREASED SOCIAL ENGAGEMENT

30%

INCREASE IN SOCIAL REACH

600K

IMPRESSIONS (+15% EACH MONTH)

The Challenges.

Consumers were buying us, but didn’t know us

01. Little to no brand awareness

02. Branding on the bottle was difficult for consumers to see

03. Branding across channels was inconsistent and dated

04. Website was hard to navigate and messaging wasn’t clear

05. Social presence was not established

The Challenges.

Blue Ocean Space

An in-depth look at Brand Positioning through market research and surveys, showcasing a clear point of brand differentiation utilizing our Blue Ocean Space tool.

Brand Equity Pyramid

Development of our Brand Character and brand purpose utilizing our Brand Equity Pyramid methodology.

Revamping Eternal Water’s Design Direction & Brand Identity.

Our brand strategy enabled us to establish a revamped brand identity to help modernize Eternal Water and differentiate ourselves in the premium alkaline water space.

Brand Identity Concept Board & Repackaging.

Building off of the groundwork of the brand strategy team, the creative team puts together a concept board to communicate visual design direction.

One of our suggestions was to move the label from the inside of the back of the bottle (where it was not visible on the shelf) to the front so the branding was clear and identifiable.

Web Design & Development.

Reintroducing Ourselves to the World: With our newly established brand guidelines and design direction, we brought to life new landing pages for our campaigns.

Creative Development & Product Launch.

We drove further awareness and sales for EW around their new first-to-market product format, Bag-in-Box. We developed creative campaigns to generate buzz and spark meaningful conversations about sustainability and ease of use.

The goal of the creative for the product launch campaign was to:

01. Introduce this new format for Eternal Water by showcasing how we are different (and better we are) than other “Boxed Waters.”

02. Created educational content that dispels the myth of other boxed brands being good for the environment.

03. Support with Email, Paid Media, Web, Social and Influencer

04. Portable Water Cooler: Share usage of product in a real-life context. BiB fits in most fridges and photography throughout the campaign, showcased next to your coffeemaker, home office or even when you’re on the go, living your adventure.

05. Position Eternal Water as the replacement for your at home or office water jug, geared towards people who cannot physically replace the heavy and cumbersome water jug. This drove an upsell to the 3-pack subscription.

The goal of the creative for the product launch campaign was to.

We created highly engaging original content via our Influencer program. We focused on highlighting UGC and creating reactionary posts in culture. We’ve fostered an engaged Eternal Water community with A-List celebrities including Dame Lillard, Obie Toppin, Tyreek Hill, Dwayne Wade, Jae Crowder and Big Boy.”

01. 700% Growth in Influencer Generated Revenue

02. Grew our social presence to thousands of Followers

03. Upon taking over, increased overall engagement 40% from previous quarter

04. +30% Accounts Reached

05. +137% more accounts that were not following us

06. 600K Impressions, +15% each month

+1 (914) 520-4042
info@giantechs.com

Eternal Water

Stats

700%

40%

30%

600K

Eternal Water

Stats

700%

40%

30%

600K

The Challenges.

Consumers were buying us, but didn’t know us

The Challenges.

Blue Ocean Space

Brand Equity Pyramid

Revamping Eternal Water’s Design Direction & Brand Identity.

Brand Identity Concept Board & Repackaging.

Web Design & Development.

Creative Development & Product Launch.

The goal of the creative for the product launch campaign was to:

The goal of the creative for the product launch campaign was to.

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Digital Friendship