L’AGENCE CASE STUDY
When L’AGENCE came to us they had their sights set on quadrupling their DTC sales within the 2021 calendar year. Their goal was to identify and implement new strategies to diversify their revenue stream away from retail / brick and mortar by placing a key focus on eCommerce. By referral from one of our other clients, they entrusted our Brand Growth Program as their holistic marketing solution and never looked back.
Stats
200%
REV INCREASE
WITHIN 4 MONTHS
400%
REV INCREASE
WITHIN 10 MONTHS
8X
BLENDED ROAS
20%
AOV INCREASE
IN FIRST 10 MONTHS
“We engaged with Giant Tech Solutions, LLC in 2021 because we were confident that they would bring the necessary expertise in digital marketing and their methodical approach to impact the Growth of our online channel. Our teams worked closely together to identify the best solutions and track the progress towards each milestone that we have set forth. In the time that we have worked with Giant Propeller, we have found them to be professional, responsive, and quite versed in their field. As our online business continues to grow, we look forward to continue to lean on them for input and support.“
Albert Schami,
President of L’AGENCE
L’AGENCE CASE STUDY
When L’AGENCE came to us they had their sights set on quadrupling their DTC sales within the 2021 calendar year. Their goal was to identify and implement new strategies to diversify their revenue stream away from retail / brick and mortar by placing a key focus on eCommerce. By referral from one of our other clients, they entrusted our Brand Growth Program as their holistic marketing solution and never looked back.
Stats
200%
REV INCREASE
WITHIN 4 MONTHS
8X
BLENDED ROAS
400%
REV INCREASE
WITHIN 10 MONTHS
20%
AOV INCREASE
IN FIRST 10 MONTHS
“We engaged with Giant Tech Solutions, LLC in 2021 because we were confident that they would bring the necessary expertise in digital marketing and their methodical approach to impact the Growth of our online channel. Our teams worked closely together to identify the best solutions and track the progress towards each milestone that we have set forth. In the time that we have worked with Giant Propeller, we have found them to be professional, responsive, and quite versed in their field. As our online business continues to grow, we look forward to continue to lean on them for input and support.“
Albert Schami, President of L’AGENCE
The Challenges.
L’AGENCE had been working on growing their DTC presence and sales but hadn’t seen the breakaway growth they desired. Prior to Giant Propeller they were working with several other siloed agencies (multiple agencies with specific specialities) who were producing subpar results.
After completing our initial audit, we immediately saw where money was
being left on the table and how to turn it into profit:
02. We identified the immediate need for L’AGENCE to activate Dynamic Search Ads – in order to reach their goal it was trivial they started using Google Placements.
Even though our partnership started almost half-way through the fiscal year, we were confident we would be able to hit the L’AGENCE eComm revenue goal and deliver their best year in online sales. To do this, our focus quickly became: (1) proving the success of our holistic marketing strategy with data-driven tactics and results and (2) setting an aggressive sales target to gain rapid growth and get L’AGENCE KPIs back on track.
Solution.
With our audit process complete and our custom Growth Plan Playbook developed, we immediately optimized multiple marketing channels to move the needle with our core focus around Paid Media, Email Marketing and Lifecycle Strategy.
Lifecycle & Email Marketing
Action items.
Results.
We started seeing immediate success after implementing these changes. Within 4 months L’AGENCE were experiencing a 200% increase in sales.
But we didn’t take our foot off the gas – we knew there was still far more market share to capture.
Our reworked email strategy helped achieve a 66% increase in click rate which lifted them above the industry standard benchmark. This click rate further helped increase their customer retention rate, increasing their Shopify order value by 383% in flows and 210% in campaigns.
With our Paid and Email strategies working hand-in-hand, L’AGENCE witnessed a 200% increase in click rates for Paid, helping gain 26,000 new Email subscribers with 124% higher revenue per recipient. They also experienced a higher repeat customer rate, resulting in a 20% AOV increase across the board within the first 10 months of engagement.
Continuing To Optimize.
Because Paid Media is ever-changing with new trends, algorithm adjustments, and routine platform updates, we knew there would be value in introducing L’Agence to new digital channels. Our deep understanding of the L’AGENCE brand and target audience gave us the information we needed to launch our aggressive marketing efforts.
03. Facebook’s self-optimizing ad feature encouraged us to revisit L’AGENCE’s previously successful social ads. Taking what we’d learned and applying Facebook’s latest best practices helped the new channel strategy grow by 58% in ad-attributable revenue over the first 10 months.
Conclusion.
Accomplishing L’AGENCE’s aggressive 2021 revenue goals would not have been possible without our Brand Growth Program. Our unique approach to marketing allowed us to join the company not only as a true partner, but as an extension of their marketing department.
Executing across multiple channels, our expert team delivered on the 4X revenue growth goal, and continues to capture additional market share with plenty of room for future growth.
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